Shiseido-owned skincare brand Nars cosmetics has opened its first Vietnam flagship store at Vincom on Dong Khoi Street in Ho Chi Minh City.

According to Barbara Calcagni, Nars’ president, the brand is planning expansion throughout Asia.

“Vietnam is a potential market for growth thanks to the rapid development of the country,” Calcagni said.

The flagship store offers Vietnamese customers all of the brand’s newest and most popular items.

Well-known among global women for its modern yet minimalist product lines, Nars was founded by French make-up artist and photographer Francois Nars in 1994, and became a subsidiary of Shiseido in 2000.