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Sumitomo to open supermarket in Vietnam

Trading house targets middle class with Japanese-style retail

A Summit supermarket in Tokyo. Parent company Sumitomo plans to bring the Japanese-style retail experience to Vietnam.
A Summit supermarket in Tokyo. Parent company Sumitomo plans to bring the Japanese-style retail experience to Vietnam.

TOKYO -- Sumitomo Corp. will open its first Vietnamese supermarket this month, using its modern Japanese-style retail expertise to draw increasingly well-off middle-class consumers in a country still dominated by traditional markets.

Fujimart Vietnam Retail, a joint venture between the Japanese trading house and local retail and real estate conglomerate BRG Group, will launch one store in Hanoi by year-end. Two more are expected to open there in 2019.

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