About
In my professional career I have been driven by one question - What's next? I love to…
Articles by Dean
Activity
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I’m looking for you! Just landed in DC for #ITW2024. Let’s connect! Tomorrow morning I’m also hosting the Infrastructure Masons State of the Industry…
I’m looking for you! Just landed in DC for #ITW2024. Let’s connect! Tomorrow morning I’m also hosting the Infrastructure Masons State of the Industry…
Shared by Dean Nelson
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Colby Cox from DC Byte joins me for our second LinkedIn Live stream diving into the global #Power capacity challenges in #datacenters reported in the…
Colby Cox from DC Byte joins me for our second LinkedIn Live stream diving into the global #Power capacity challenges in #datacenters reported in the…
Shared by Dean Nelson
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We are officially in countdown mode!! Only TEN more days until the Greener Data Exchange on Thursday, May 16, onsite at #ITW2024. RSVP here:…
We are officially in countdown mode!! Only TEN more days until the Greener Data Exchange on Thursday, May 16, onsite at #ITW2024. RSVP here:…
Liked by Dean Nelson
Experience
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Cato
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Publications
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The Four Value Conversations CIOs Must Have With Their Businesses
Technology Business Management Council
For many CIOs, the value they deliver is elusive. It’s not that they do not create positive business outcomes, it’s that they have a hard time demonstrating value for the money spent. As a result, many IT leaders find themselves trapped in a vicious cycle of defending their budgets, cutting resources when times are tight, and struggling to keep pace with an insatiable business appetite for innovation.
Meanwhile, business leaders increasingly rely on the cloud and other third parties for…For many CIOs, the value they deliver is elusive. It’s not that they do not create positive business outcomes, it’s that they have a hard time demonstrating value for the money spent. As a result, many IT leaders find themselves trapped in a vicious cycle of defending their budgets, cutting resources when times are tight, and struggling to keep pace with an insatiable business appetite for innovation.
Meanwhile, business leaders increasingly rely on the cloud and other third parties for their technology needs, finding clear tradeoffs between cost, features, risk, and speed of delivery at their fingertips. CIOs must not only compete with these alternatives, they must embrace the new reality of a multi-sourced, service-oriented world.
Many IT leaders are taking a more proactive approach to optimizing value. By using shared facts about cost, consumption, quality, risk and performance, hundreds of CIOs have empowered value conversations centered on cost-for-performance, business-aligned portfolios, investments in innovation and enterprise agility. The tradeoffs they’ve illuminated changed the tone of their meetings and instilled a business mindset in IT decisions.Other authorsSee publication -
Sustainable Site Selection: The Convergence of Data Center Site Selection and Sustainability
The Green Grid
The process of data center site selection is being adapted to face the realities of new economic megaforces in areas of policy, design and resources, all of which have critical impact to the long-term sustainability of data center facilities. Site selection is evolving into a complex roadmap of new risks - both current and future - that must be analyzed to manage the collision course of data center operations and sustainability. According to Eddie Schutter, Lead Principal Technical Architect…
The process of data center site selection is being adapted to face the realities of new economic megaforces in areas of policy, design and resources, all of which have critical impact to the long-term sustainability of data center facilities. Site selection is evolving into a complex roadmap of new risks - both current and future - that must be analyzed to manage the collision course of data center operations and sustainability. According to Eddie Schutter, Lead Principal Technical Architect for Data Centers at AT&T, in the case of site selection, “When organizations choose to build a data center, they make long term decisions whose affects and risks can last for ten to twenty years. Where you choose your site may dictate which risk factor you collide with first.” This Research Report seeks to assess the state of the industry as it approaches this collision point, identify the basis for the potential collision, and propose tools that may assist in helping to avoid it.
Other authorsSee publication -
A Case Study On Organizational Change Underlying Technical Infrastructure Optimization
Stanford University
We collaborated with Jonathan Koomey and two of his MBA students as they wrote a paper about our journey to DSE.
Other authorsSee publication -
On-site versus Off-site Energy Generation White Paper
Univeristy of Illinois Urbana-Champaign (UIUC)
A white paper from the Department of Electrical and Compute Engineering at the University of Illinois Urbana-Champagne comparing on-site versus offsite power generation efficiency, sustainability, reliability and availability of our Utah Data Center, Project Quicksilver.
Other authorsSee publication -
How eBay's Radical Efficiency Plan Benefits from Employee Engagement
Greenbiz
Great article by Heather Clancy on our Utah efforts for business productivity.
Other authorsSee publication -
Digital Service Efficiency
Ebay
The Digital Service Efficiency metric was developed to measure ebay.com as a single system. DSE quantifies the productivity of the ebay engine through four connected key business indicators - Performance, Cost, Environmental Impact & Revenue. DSE is the Miles Per Gallon for Technical Infrastructure. See eBay's global infrastructure baseline and year over year results here: http://dse.ebay.com
Other authorsSee publication -
Case Study on Project Mercury
The Green Grid
Aligning Facilites & IT and utilizing PUE, TCO and DCMM to achieve ultimate efficiency in Data Center Infrastructure.
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Electrical Design
Sun Microsystems
The second book in the Sun BluePrints™ series discusses the electrical design principles that Sun’s Global Lab & Datacenter Design Services (GDS) organization incorporated into its energy efficient, pod-based datacenters. Sun’s GDS organization is responsible for Sun’s technical infrastructure (datacenters, labs, server and communication rooms and wiring closets) worldwide, and has ushered in a new generation of energy-efficient datacenters at Sun.
Other authorsSee publication -
The Role of Modularity in Data Center Design
Sun Microsystems
The first book of the Sun BluePrints™ Series, Energy Efficient Data Centers. Extreme datacenters don’t require extreme designs. They require a flexible, modular set of components that can be deployed and re-deployed with ease, and they require planning for future expansion. We expect that the future proofing that we have integrated into our pod-based design will pay off handsomely in terms of the ability to non-disruptively scale our datacenters as client requirements increase over time. The…
The first book of the Sun BluePrints™ Series, Energy Efficient Data Centers. Extreme datacenters don’t require extreme designs. They require a flexible, modular set of components that can be deployed and re-deployed with ease, and they require planning for future expansion. We expect that the future proofing that we have integrated into our pod-based design will pay off handsomely in terms of the ability to non-disruptively scale our datacenters as client requirements increase over time. The growth of datacenter densities will continue. For companies to be able to adopt new technologies that give them a competitive edge, they must have the agility to deal with change.
Other authorsSee publication
Patents
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OPTIMIZATION OF POWER AND COMPUTATIONAL DENSITY OF A DATA CENTER
Issued United States 9,870,297
Techniques for optimizing power and computational density of data centers are described. According to various embodiments, a benchmark test is performed by a computer data center system. Thereafter, transaction information and power consumption information associated with the performance of the benchmark test are accessed. A service efficiency metric value is then generated based on the transaction information and the power consumption information, the service efficiency metric value indicating…
Techniques for optimizing power and computational density of data centers are described. According to various embodiments, a benchmark test is performed by a computer data center system. Thereafter, transaction information and power consumption information associated with the performance of the benchmark test are accessed. A service efficiency metric value is then generated based on the transaction information and the power consumption information, the service efficiency metric value indicating a number of transactions executed via the computer data center system during a specific time period per unit of power consumed in executing the transactions during the specific time period. The generated service efficiency metric value is then compared to a target threshold value. Thereafter, a performance summary report indicating the generated service efficiency metric value, and indicating a result of the comparison of the generated service efficiency metric value to the target value, is generated.
Other inventorsSee patent -
Greenhouse: Method and apparatus for cooling electronic equipment
Issued United States 9301432B2
A method for cooling electronic equipment. The method including propagating air through a first electronic component of the electronic equipment into a first enclosed area, where propagating the air through the first electronic component cools the first electronic component, circulating a refrigerant in a cooling loop, where the cooling loop comprises a heat exchanger, and propagating the air out of the first enclosed area by passing through the heat exchanger into a second enclosed area, where…
A method for cooling electronic equipment. The method including propagating air through a first electronic component of the electronic equipment into a first enclosed area, where propagating the air through the first electronic component cools the first electronic component, circulating a refrigerant in a cooling loop, where the cooling loop comprises a heat exchanger, and propagating the air out of the first enclosed area by passing through the heat exchanger into a second enclosed area, where the air is cooled by passing through the heat exchanger.
Other inventorsSee patent -
Apparatus for testing computer chips in the chips normal operating environment
Issued United States 5126657
Received when I was doing component level debug in Sun Microsystems Manufacturing plant in Milpitas, CA. This was my first job out of college.
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Service Efficiency Metric
Filed United States
A method and a system for generating one or more service efficiency metrics are provided in this disclosure. According to various exemplary embodiments, a system receives transaction information and power consumption information of an online business. Moreover, the system generates, using one or more processors, a service efficiency metric based on the transaction information and the power consumption information, the service efficiency metric indicating a number of transactions executed via…
A method and a system for generating one or more service efficiency metrics are provided in this disclosure. According to various exemplary embodiments, a system receives transaction information and power consumption information of an online business. Moreover, the system generates, using one or more processors, a service efficiency metric based on the transaction information and the power consumption information, the service efficiency metric indicating a number of transactions executed via the online business during a specific time period per unit of power consumed in executing the transactions during the specific time period.
Other inventorsSee patent
Projects
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Project Helios
- Present
In January of 2015 Switch announced that they would build the largest data center campus in the world in Reno Nevada with Ebay as their anchor tenant. The master plan is 7 buildings totaling 6.5M square feet with >200MVA of capacity. This project has had more than two years in planning, site design, network development, tax abatement legislation, and net-new renewable power acquisition. The first phase is slated to open in October of 2016.
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Nevada SB170
Testified on behalf of Ebay for SB170, a tax abatement bill that would drive a 20 year 2% sales and use tax abatement for data centers. SB170 was written and championed by Switch. It was successfully passed in November, 2017.
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Project Quicksilver
Highly efficient, modular data center in Utah with numerous world-firsts! The worlds first data center with Bloom Fuel Cells as primary power (replacing Generators and UPS). The words densest modular data center deployment from Dell (1 Megawatt Epic MDC). The world's largest modular data center deployment from HP (1.4 Megawatt EcoPOD).
Other creatorsSee project -
Arizona Data Center Coalition
Worked with state legislature and other data center owners and operators for more than a year to drive sales and use tax abatements for data center investments in Arizona. Legislation was successfully passed in June of 2013 opening the door for more data center expansion in the state.
Coalition members included eBay, Microsoft, Digital Realty, CyrusOne, GPEC-Greater Phoenix Economic Council, The Arizona Technology Council, CBRE, Grand Canyon State Electric Cooperative, CRBE…Worked with state legislature and other data center owners and operators for more than a year to drive sales and use tax abatements for data center investments in Arizona. Legislation was successfully passed in June of 2013 opening the door for more data center expansion in the state.
Coalition members included eBay, Microsoft, Digital Realty, CyrusOne, GPEC-Greater Phoenix Economic Council, The Arizona Technology Council, CBRE, Grand Canyon State Electric Cooperative, CRBE, Jones-Lang-LaSalle, NextFort Ventures Chandler LLC, Salt River Project, and Tucson Electric Power.Other creatorsSee project -
Utah SB12
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Worked with Senator Mark Madsen of Utah to develop Senate Bill 12 in Utah to allow companies to buy and transmit power directly from renewable energy providers. Testified on behalf of Ebay on March 22, 2012 receiving unanimous approval for the bill.
Other creatorsSee project -
Project Mercury
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Extremely efficient, high density, modular data center build out. 100% energy star rated.
Other creatorsSee project
Honors & Awards
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Selfless Service Award
Salute Mission Critical
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Future 100: Influencers of Data Centre & Cloud Markets
Data Economy
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Power 200: The World’s Most Influential Data Economy Leaders
Data Economy
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Outstanding Contribution to the Data Center Industry
Data Center Dynamics (DCD)
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Defend Your Turf - Champion of Sustainability
Seattle Seahawks & McKinstry Mission Critical
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Infrastructure Trailblazer
TBM Council
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Best Manufacturing Project, 2014
DPR Construction
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Operational Excellence
TBMCouncil.org
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Open, Shared Data
VERGE.com
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Green IT Enterprise IT Award, Modular Data Center Deployment
Uptime Institute
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Global Green 100
Uptime Institute
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Innovation Award
Sun Microsystems
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Smithsonian Technology Award, Design & Implementation of Child Quest International Website
Smithsonian & Sun Microsystems
Organizations
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DI Futures Foundation (DIFF)
Founder & Chairman
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CNET Training
Industry Advisory Council
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Infrastructure Masons
Founder & Chairman
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Geeks GIving Back
Volunteer & Organizer
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Data Center Pulse
Founder & Chairman
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Just Let Me Learn Foundation
Co-Founder & Chairman
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TBM Council Technical Infrastructure Efficiency Workgroup
Chair
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The Green Grid
Chair and Co-Chair of End User Advisory Council
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Mission Critical Magazine
Advisory Council
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AFCOM Northern California Chapter
President
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